Still crazy after all these years. Well, not as crazy as much as they still produce great music after all these years. For over 20 years, they have been at the forefront of great music, and continue to be so with no signs of slowing. I know that I spent a lot of money with them in 2009 and am on the same track with 2010. It’s their fault. They keep putting out great records.
The end of 2008 saw the return of the vaunted Sub Pop Singles Club (3.0) which set the tone for a great 2009. 2009 brought us the Sampler CD (the 2009 sampler is below the 2010 sampler). I purchased at least five albums based on songs I heard on the Sampler CD. It was great, and the 2010 Sampler will probably yield the same results.
They are also doing the right thing with vinyl. They know that vinyls still offer the highrest sound quality, and are the preferred choice of people who know about music. They also realize that it is 2010 and everyone who would buy an album on Sub Pop has a portable music playing device (they would have to have at least a computer) so they give everyone who buys a vinyl pressed by Sub Pop a digital download code so that people can put it on their computers, CD players, whathaveyou, you can do that too, without sacrificing quality. I think it is the future of the music industry.
This is all to say that there is still a lot of good music if you know where to look. It is hard to find, but it is there. Don’t give up.